This week I was invited to the Vitality launch of the
five new design collections of IKEA and I really had a very
inspiring afternoon at the amazing location the XBANK Amsterdam!
With these 5 limited collections (the Användbar collection,
the colorfull Giltig collection by British fashiondesigner Katie Eary, The Viktigt collection,
the photographic ART-event 2016), Ikea explores new opportunities.
The vitality collection is a way to new collaborations, materials and production processes.
The lessons that Ikea has draw from this are the basis for new ideas and innovations
that ultimately lead to new designs and new (limited) collections.
A little while ago I showed some pictures of the Viktigt collection, one of the five new
design collections and I loved it from the moment that I saw the first press images.
The Viktigt collection (available from may 2016) is a collaboration between Swedish ceramic designer Ingegerd Råman and IKEA and is all about craftsmanship and simplicity.
For me it was a real pleasure and very inspiring to meet Ingegerd at the launch and to talk
about the stunning collection and her book about her work for Ikea, the atelier and her home.
Today an impression of the displayed Viktigt collection at the launch!