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The best way to celebrate something is to show the subject at its best and in
different ways dont you think so? Just love the amazing stylingwork that Pella Hedeby did
for the press campagne for this special occasion!
In January 2018, IKEA celebrates 50 years of IVAR,
the successfull shelf that survived for five decades in public service.
"In 1968, a nameless barrels storage shelf is placed in the furniture exhibition at IKEA Kungens Kurva in Stockholm. It has previously lived an unmatched existence in the "Market" department together with various other products outside the regular range. Over the years, IVAR has changed, developed and had many names. But the base of light and renewable pine woods, where even smaller pieces of play are taken, are equal.
IVAR flourished in the 70's, had a dip in the late 80's and hit new sales records in the 90's. Over the years, IVAR has changed, developed and had many names, ranging from BOSSE, INGO and UFFE. But the base of light and renewable pine woods, where even smaller pieces of play are taken, are equal. IVAR Series today consists of 29 different parts that can be combined in countless ways."
IKEA has announced that in February 2018, the range of cabinets and accessories will
"In 1968, a nameless barrels storage shelf is placed in the furniture exhibition at IKEA Kungens Kurva in Stockholm. It has previously lived an unmatched existence in the "Market" department together with various other products outside the regular range. Over the years, IVAR has changed, developed and had many names. But the base of light and renewable pine woods, where even smaller pieces of play are taken, are equal.
IVAR flourished in the 70's, had a dip in the late 80's and hit new sales records in the 90's. Over the years, IVAR has changed, developed and had many names, ranging from BOSSE, INGO and UFFE. But the base of light and renewable pine woods, where even smaller pieces of play are taken, are equal. IVAR Series today consists of 29 different parts that can be combined in countless ways."
IKEA has announced that in February 2018, the range of cabinets and accessories will
be expaned in white painted metal... Can't wait to admire it!
