This week the first press images of H&M's new brand ARKET 
has been publiced and  I can't wait  untill the opening of their first 
store (Brussels, Copenhagen, Munich and many more will follow soon)  at  the end of
the summer at London (Regent Street) and to see more of the collection
 after the launch of their webshop!  

All the shops will also include a cafe decorated in Scandinavian style and besides
 their timeless fashion collection (that will last for several seasons)  
the stores will have shoes, accessories and home furnishings selected
 from other brands as Iittala and Duralex.  

The Chair ‘Skedblad’ (crafted from solid oak) designed by Carl Malmsten will be used to 
furnish all the cafés. The chair has been put back into production exclusively
 for ARKET and is based on original drawings from the Malmsten archives.